One of the most important things in creating a successful business is letting people know about it. After all, you can write the best software (or create the best product), but if no one visits your site or finds you through search engines, then it's all worthless.
Getting the word out about your product is not as easy as it may seem and there are many ways to do this.
One such way is to get noticed by large sites and print magazines (and newspapers). To get into those, you'll need a properly written press release. Writing a good press release is usually left best to professionals, who know what to write, how to write it and to whom to send it. I can recommend one such company - DP Directory (http://www.dpdirectory.com/) headed by Al Harberg. I've used Al's services numerous times and he always created great content and has done it with a great degree of professionalism. It's always a pleasure working with him. DP Directory also provides site overview services (called "Rent Al's Brain" - see this page: http://www.dpdirectory.com/artic001.htm) and it's money well-spent!
Well, I'm off to continue development and promotion of KooRaRoo Media. Give Al's services a try if you need your site looked over by someone who understands selling software or if you need a press release written and distributed.