I believe that one of the most important features that a great software product should have (well, apart from being useful in the first place) is simplicity and elegance in execution. This means finding the best, simplest, fastest way to achieve the task at hand. In software development this translates to two things, basically - a great, friendly, easy-to-use UI and an efficient and well-optimized engine underneath to run things.
I'm spending a lot of time on getting both of those just right, but I'd like KooRaRoo Media (http://www.kooraroo.com) to really shine once it's released and I believe it will.
You are welcome to sign up to our mailing list (just visit the site) and you'll get a special introductory discount for being on the mailing list when the program hits the market!